Marketing sul web - Trends 2010 (en)

Trend #2: Paid Search
Advice: Invest
Paid search hasn't seen a revolutionary trend since the idea of the long tail was applied to keyword bidding. That's OK, because consumers will still use search engines in 2010 as a primary means of finding products and services to fulfill their needs, and they will still be clicking on relevant ads. Search advertising prices will remain reasonable, and average returns will remain comparably high as larger companies with decreased search marketing budgets continue to allocate resources to lower-cost SEO tactics in hopes of attracting visitors at lower prices. 2010 has the potential for even more downward pressure on price-per-click if Bing can gain enough loyal searchers to attract business away from Google.

You won't exactly feel like you're in the driver's seat when your search marketing placement choices are limited to Google, Microsoft or both, but that doesn't mean you should shy away from investing in the highly qualified leads that paid search is capable of producing for your small business.

Canali tradizionali (it)

Il marketing nei canali tradizionali è costantemente in calo, ma questo ci può far riflettere sull'utilizzo della pubblicità cartacea sul prodotto di massa. In crescita invece troviamo le nicchie di mercato sempre più valide e sempre più delineate col passare del tempo. Per il Marketing B2B la rivista specializzata autorevole non ha incontrato flessioni anzi sembra una buona opportunità di investimento visto i costi in calo vertiginoso.